Even if you’re not sure what digital signage is, you’ll have experienced it. Have you noticed recently the increasing number of electronic screens wherever you go: the post office, the airport, the supermarket, even the dentist. You’ve almost certainly listened to instore radio, or maybe hovered at a games stand, having a play on the latest game release!
Well, that’s what digital signage is – a network of digital displays that are controlled remotely, and through which prepared content, targeting the right audience at the right time, is played. That might be adverts, news, infotainment, music, games, pretty much anything.